Experiential Graphic Design

Experiential graphic design (EGD) involves the orchestration of typography, color, imagery, form, technology, and content to create environments that communicate. 

Examples of EGD:

• Wayfinding Systems
• Architectural Graphics
• Informational Signage
• Exhibit Design
• 
  Retail Design
  
• Themed or Branded Environments

A space can have multiple users - customers, employees, visitors and the EGD package should consider all users and their unique needs.

https://segd.org/what-experiential-graphic-design

NC State Brand Standards Modernization

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