ECMMS

Institutional
East Cary Magnet Middle School Branding

WCPSS ECMMS Branding

The branding team at 310ai created the new look for East Cary Magnet Middle School. This  middle school needed an identity to support the transition to a global studies magnet program. 

SERVICES

Experience

LOCATION

Cary, NC

The curriculum at East Cary focuses on the 17 Sustainable Development goals, which inspired the brand and color palette. 

The initial ideations allowed for a flexible brand that used simple shapes to tell a bigger story of the development goals. 

All of these vibrant combinations could be used throughout the middle school to serve as flexible system and teaching opportunity.  

The design intent for this brand encouraged the playfulness of middle schoolers, and the idea of working together to hold eachother up. 

flamingo

Institutional
Abu Dhabi Flamingo Visitor Center

Abu Dhabi Flamingo Visitor Center Competition

International Architecture Competition for a Flamingo Visitor Center located in Abu Dhabi, the capital of the United Arab Emirates. This project creates a holistic and inclusive environment for learning and recreation with a solution driven by the desire to let the architecture serve to enhance the landscape – not the other way around.

SERVICES

Architecture

LOCATION

Abu Dhabi, United Arab Emirates

SIZE

8,500 SF

AWARDS

International Architecture Competition -
Short List

Frame Work

Floating, prefabricated, wood frames clad with sand-toned terracotta baguettes provide a dynamic and harmonious experience with the Al Wathba Wetland Reserve. Delicate and respectful construction allows the natural environment to reclaim portions of the site previously taken by human intervention, providing a hands-on and integrative encounter between the visitor and the landscape.