Final_Outdoor_Render-web

Retail
Craften Food Hall

Craften Food Hall

A new food hall concept that fuses together the service of restaurants with several food vendors.  Craften reimagines the social environment and will allow customers to spend more time with friends rather than waiting in line. 

SERVICES

Architecture
Interior Design
Experience Design

SIZE

3,000SF

LOCATION

Knightdale, NC

PUBLICATIONS

Raleigh Magazine
News & Observer

Craften reinvents the food hall experience in tertiary markets.

We’ve all been there. You’re going out to eat at a food hall with a group of friends or family—one of you wants tacos; another wants pizza; you want a salad. You’ll all wait in separate lines for different periods of time (could be five minutes, could be 15 minutes) to place your orders, then meet back at your table; sit down and chat for a few minutes; then all go back and get your food. In about an hour, you’ve spent more time waiting in line than having actual conversation. But what if it didn’t have to be that way? ......

Part food hall, part restaurant, Craften may be coming to a Triangle suburb near you

Coming out of the pandemic, restaurants are at a crossroads. The last year has asked questions of delivery and takeout, tipping and labor, downtowns and suburbs and what exactly it means to be a restaurant. With something of a food hall hybrid, a new concept aims to rethink what a food hall is and where we’re likely to find them. Craften, a name combining the words “craft” and “kitchen,” is that hybrid, taking the vendors of food halls to the sit-down model of restaurants. It’s the creation of co-owners Kip Downer and Max Trujillo, and they plan to open two locations in the next two years......

Raleigh firm envisions food hall concept for Knightdale, JoCo and beyond

Coming out of the pandemic, restaurants are at a crossroads. The last year has asked questions of delivery and takeout, tipping and labor, downtowns and suburbs and what exactly it means to be a restaurant. With something of a food hall hybrid, a new concept aims to rethink what a food hall is and where we’re likely to find them. Food halls are gaining steam across the country, and a local group wants to expand the concept to smaller towns in the Triangle. Raleigh-based Craften plans to bring two locations to the Triangle with a Knightdale spot eyeing an opening around Halloween or November and another locale in Clayton planning to open next spring......

Web Template-01

Emily B. Walser

Emily B. Walser, FASID, LEED AP

Strategy and Operations Lead

EmilyW@310ai.com

EDUCATION:

Bachelor of Arts, Interior Design, Minor Historic Preservation

Mount Vernon College, Washington, DC

Bachelor of Science, Business Administration

UNC-Chapel Hill

A career path with stops along the way to focus on high-end residential design, running my own retail business, representing North and South Carolina as the Architecture + Design Representative for a global office furniture manufacturer and managing a burgeoning sales team for a national supplier have woven together to bring me to 310ai.  The common thread throughout has been the relationships built with colleagues and clients whom I am blessed to call friends. 

Paying it forward through active engagement with professional organizations, local non-profits and community has been another significant part of my design education and continues to keep me grounded.

Our most memorable travel experiences have been exploring different cultures and indigenous architectural details in Kyoto, Japan and Cape Town, South Africa. 

When I am not working, I’m happiest spending time with friends and family, our dogs and working in the garden. 

coty

Commercial
Coty

Coty Manufacturing

Development of a master experience design plan for the entrance sequence, highway to front door, to their office/warehouse/manufacturing plant in Sanford, NC. The goal was to give both visitors and staff a meaningful experience as they came to the building and its grounds. For employees it was developing better walking experiences from their cars to the entrance and for visitors; it was about the total experience from driving in to leaving their car and walking up to the building for the first time. Along with strong wayfinding, landscaping and amenity structures were designed to enhance the arrival and tell the Coty story.