Craften Food Hall

Craften Food Hall

A new food hall concept that fuses together the service of restaurants with several food vendors.  Craften reimagines the social environment and will allow customers to spend more time with friends rather than waiting in line. 


Interior Design
Experience Design




Knightdale, NC


Raleigh Magazine
News & Observer

Craften reinvents the food hall experience in tertiary markets.

We’ve all been there. You’re going out to eat at a food hall with a group of friends or family—one of you wants tacos; another wants pizza; you want a salad. You’ll all wait in separate lines for different periods of time (could be five minutes, could be 15 minutes) to place your orders, then meet back at your table; sit down and chat for a few minutes; then all go back and get your food. In about an hour, you’ve spent more time waiting in line than having actual conversation. But what if it didn’t have to be that way? ......

Part food hall, part restaurant, Craften may be coming to a Triangle suburb near you

Coming out of the pandemic, restaurants are at a crossroads. The last year has asked questions of delivery and takeout, tipping and labor, downtowns and suburbs and what exactly it means to be a restaurant. With something of a food hall hybrid, a new concept aims to rethink what a food hall is and where we’re likely to find them. Craften, a name combining the words “craft” and “kitchen,” is that hybrid, taking the vendors of food halls to the sit-down model of restaurants. It’s the creation of co-owners Kip Downer and Max Trujillo, and they plan to open two locations in the next two years......

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Lydia Richardson

Lydia Richardson

Graphic Designer


Bachelor of Graphic Design
NC State University

Principal Paul Fox found me in a sea of NC State students, and the week following graduation I began work as a Graphic Designer at 310ai. It is uncommon to have found a career path I am already so passionate for, and I am grateful to learn from such talented coworkers. 

When I’m not at work, I’m happiest when I’m mixing music. 

My first job was a tobacco farmer, working for my grandfather. 



Coty Manufacturing

Development of a master experience design plan for the entrance sequence, highway to front door, to their office/warehouse/manufacturing plant in Sanford, NC. The goal was to give both visitors and staff a meaningful experience as they came to the building and its grounds. For employees it was developing better walking experiences from their cars to the entrance and for visitors; it was about the total experience from driving in to leaving their car and walking up to the building for the first time. Along with strong wayfinding, landscaping and amenity structures were designed to enhance the arrival and tell the Coty story.