Jeffers, Mann & Artman Pediatric and Adolescent Medicine

For the design of this flagship pediatric practice the team crafted knowledge-based solutions beyond pediatric aesthetic themes. The design experience was refined to be “The Future of Technology” with an educational focus on science.

Services:

Architecture, Interior Design, Experience Design

Location:

Raleigh, NC

Last renovated in the early 2000’s, this group needed to reconfigure and expand their space to accommodate growth and change how they provide care. The primary design goals were to improve user experience for patients, families, staff, and providers by focusing on the circulation, lighting, and exam areas and fully engage parents in the care process for their children.

Original, custom wall graphics and a three-dimensional interactive “exhibit” are incorporated to drive space and enhance the user experience. As each exhibit was created, there were prompts embedded into the custom wall graphics as the primary vehicle to foster communication between parents and children. These prompts were specifically formulated to be age appropriate for young children, adolescents, and parents to foster interaction, promote conversation and engage curiosity.

All Work

More Commercial

302 Jefferson St #250, Raleigh, NC 27605

Instagram

Facebook

East Cary Magnet Middle School, Cary, NC

WCPSS brought in 310ai and our experience design expertise to enhance the existing campus by implementing graphic and wayfinding elements to the interior and exterior of select buildings and parts of the grounds. The project included a master plan design strategy, interior and exterior graphic and design improvements, and suggested improvements to be accomplished as PTA projects.

The result is a campus that parents and visitors can navigate confidently while understanding the mission of the school.

Services:

Experience Design, Wayfinding, Graphics

Location:

Cary, NC

All Work

More Commercial

302 Jefferson St #250, Raleigh, NC 27605

Instagram

Facebook

Oberlin Magnet Middle School

Oberlin Magnet Middle School (formerly Daniels Middle School) in Raleigh, NC commissioned 310ai to both assist with re-branding of school as a result of its name change and to design and produce a graphic retelling of the history and significance of Oberlin Village.

Services:

Experience Design, Branding, Graphics

Location:

Raleigh, NC

Once located in the same area as the school, Oberlin Village was the largest reconstruction-era black settlement in Wake County. The series of exhibits displayed in the hallways of the school educate students and families about the once thriving community and illustrate the lasting and continuous impact its citizens have had on the region.

All Work

More Commercial

302 Jefferson St #250, Raleigh, NC 27605

Instagram

Facebook

Craften Food Hall

A new food hall concept that fuses together the service of restaurants with several food vendors. Craften reimagines the social environment and will allow customers to spend more time with friends rather than waiting in line.

SERVICES

Architecture
Interior Design
Experience Design

SIZE

3,000SF

LOCATION

Knightdale, NC

PUBLICATIONS

Raleigh Magazine
News & Observer

Craften reinvents the food hall experience in tertiary markets.

We’ve all been there. You’re going out to eat at a food hall with a group of friends or family—one of you wants tacos; another wants pizza; you want a salad. You’ll all wait in separate lines for different periods of time (could be five minutes, could be 15 minutes) to place your orders, then meet back at your table; sit down and chat for a few minutes; then all go back and get your food. In about an hour, you’ve spent more time waiting in line than having actual conversation. But what if it didn’t have to be that way? ......

Coming out of the pandemic, restaurants are at a crossroads. The last year has asked questions of delivery and takeout, tipping and labor, downtowns and suburbs and what exactly it means to be a restaurant.
With something of a food hall hybrid, a new concept aims to rethink what a food hall is and where we’re likely to find them.
Craften, a name combining the words “craft” and “kitchen,” is that hybrid, taking the vendors of food halls to the sit-down model of restaurants. It’s the creation of co-owners Kip Downer and Max Trujillo, and they plan to open two locations in the next two years......

Coming out of the pandemic, restaurants are at a crossroads. The last year has asked questions of delivery and takeout, tipping and labor, downtowns and suburbs and what exactly it means to be a restaurant.
With something of a food hall hybrid, a new concept aims to rethink what a food hall is and where we’re likely to find them.
Food halls are gaining steam across the country, and a local group wants to expand the concept to smaller towns in the Triangle.
Raleigh-based Craften plans to bring two locations to the Triangle with a Knightdale spot eyeing an opening around Halloween or November and another locale in Clayton planning to open next spring......

NEXT PROJECT

Coty

Coty Manufacturing

Development of a master experience design plan for the entrance sequence, highway to front door, to their office/warehouse/manufacturing plant in Sanford, NC. The goal was to give both visitors and staff a meaningful experience as they came to the building and its grounds. For employees it was developing better walking experiences from their cars to the entrance and for visitors; it was about the total experience from driving in to leaving their car and walking up to the building for the first time. Along with strong wayfinding, landscaping and amenity structures were designed to enhance the arrival and tell the Coty story.