For the design of this flagship pediatric practice the team crafted knowledge-based solutions beyond pediatric aesthetic themes. The design experience was refined to be “The Future of Technology” with an educational focus on science.
Last renovated in the early 2000’s, this group needed to reconfigure and expand their space to accommodate growth and change how they provide care. The primary design goals were to improve user experience for patients, families, staff, and providers by focusing on the circulation, lighting, and exam areas and fully engage parents in the care process for their children.
Original, custom wall graphics and a three-dimensional interactive “exhibit” are incorporated to drive space and enhance the user experience. As each exhibit was created, there were prompts embedded into the custom wall graphics as the primary vehicle to foster communication between parents and children. These prompts were specifically formulated to be age appropriate for young children, adolescents, and parents to foster interaction, promote conversation and engage curiosity.
WCPSS brought in 310ai and our experience design expertise to enhance the existing campus by implementing graphic and wayfinding elements to the interior and exterior of select buildings and parts of the grounds. The project included a master plan design strategy, interior and exterior graphic and design improvements, and suggested improvements to be accomplished as PTA projects.
The result is a campus that parents and visitors can navigate confidently while understanding the mission of the school.
Oberlin Magnet Middle School (formerly Daniels Middle School) in Raleigh, NC commissioned 310ai to both assist with re-branding of school as a result of its name change and to design and produce a graphic retelling of the history and significance of Oberlin Village.
Once located in the same area as the school, Oberlin Village was the largest reconstruction-era black settlement in Wake County. The series of exhibits displayed in the hallways of the school educate students and families about the once thriving community and illustrate the lasting and continuous impact its citizens have had on the region.
A new food hall concept that fuses together the service of restaurants with several food vendors. Craften reimagines the social environment and will allow customers to spend more time with friends rather than waiting in line.
Development of a master experience design plan for the entrance sequence, highway to front door, to their office/warehouse/manufacturing plant in Sanford, NC. The goal was to give both visitors and staff a meaningful experience as they came to the building and its grounds. For employees it was developing better walking experiences from their cars to the entrance and for visitors; it was about the total experience from driving in to leaving their car and walking up to the building for the first time. Along with strong wayfinding, landscaping and amenity structures were designed to enhance the arrival and tell the Coty story.