The branding team at 310ai created the new look for East Cary Magnet Middle School. This  middle school needed an identity to support the transition to a global studies magnet program. 




Cary, NC

The curriculum at East Cary focuses on the 17 Sustainable Development goals, which inspired the brand and color palette. 

The initial ideations allowed for a flexible brand that used simple shapes to tell a bigger story of the development goals. 

All of these vibrant combinations could be used throughout the middle school to serve as flexible system and teaching opportunity.  

The design intent for this brand encouraged the playfulness of middle schoolers, and the idea of working together to hold eachother up.